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The underlying technology appeared faultless. Goodreads helps you keep track of books you want to read. The anonymous authors have done the field and our students a real service in writing this book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. Ashley rated it liked it Feb 24, I found the book to be comprehensive, covering in detail important parts of strategic management.

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Comments It is superior to my present textbook in terms of being written in a conversational style, which is complemented by useful tables such as 8. This was an area I would consider to be seriously lacking in content.

Mastering Strategic Management – Open Textbook Library

In fact, there are very few figures in the book. Throughout the book there is consistency in the straight forward approach to topics. I didn’t find any inaccuracies or biases in the text although I ran into a few minor typos.

The book metchen written clearly, although not at the college reading level I would expect it to be written at.

When the vocabulary manage,ent. The book is modular and chapters could be reorganized without issue. Of the discrepancies, three topics in the commercial book and one topic in MSM were topics that were probably timely when written but are less relevant now.


Mastering Strategic Management

My initial read suggests that the brief motivating examples to begin chapters strategix the conclusions of chapters would be helpful to include even if the middle sections are selected from or reordered. Overall, I was very impressed with the quality and professionalism of the text.

The main content is fine and highly relevant.

mastering strategic management ketchen

That broad level of inclusiveness is a positive for the book. Additionally a glossary would be beneficial for students to quickly reverence the definition of key terms. In my experience, both as an instructor and retired practitioner, this textbook covers all basic concepts and topics at an appropriate Looking forward, advances to this textbook would tend to focus on maintaining current and timeliness of in-text examples, update trends and data, and incorporate emergent strategies which could emerge in response to changing economic, business managemen global events, such as a global recession.

Comments Please update the examples and correct the few typos in the text. John rated it really liked it Feb 11, Making it convenient for student research or review. It would be easy to rearrange the materials within a strategy course – provided, of course, that foundational concepts e.

For instance, the discussions relative strateglc cost leadership, differentiation, and focused strategies were good. stratfgic

A comprehensive table of contents is always available without being intrusive and the book is fully searchable. However, some of this content has been folded into the corporate strategy chapter. Culturally the book was sensitive in dealing with issues such as ethics and the role of diversity in the workplace.


Within each chapter there are several smaller reading sections. Books by Dave Ketchen. Art and Science Chapter 2: The book’s accuracy is adequate, although there are many areas of strategic analysis which I would consider to be missing in this textbook.

mastering strategic management ketchen

Competing in International Markets Chapter 8: To be more specific, I reviewed the book against a commercial book that I have used in the past. It is a great introductory text to Strategic Management. Given the prevalence of mobile devices among students, this is a strong positive for this book compared to others. Reviewed by David Try Ph. However, it does not have a separate chapter about small business strategy. The instructor could easily make this change when assigning chapters in the textbook.

Lists with This Book.

mastering strategic management ketchen